my whole AI setup, on your machine
reply "HELL YEAH" and i'll save you a spot


Why hello there,
nice of you to join me today.
big news: I'm launching my first AI group coaching cohort on July 1st - and i’m super excited.
I've built a setup that makes me an AI-augmented founder, operating at 10-20x the output. and I can't stop thinking about how powerful that same setup would be in your hands, in your vertical.
so I've been wrestling with the best way to actually hand it over.
my first instinct was a course + community. low monthly price, video modules, weekly calls, support. but that's the exact same offer every AI creator on the internet is running.
and we both know how it goes…
you join one of these 'Skools', get slapped with 10+ hours of video, messy modules everywhere, and you're too slammed to ever watch it (half of it's out of date by the time you do anyway).
so here's where my head is at.
short, intimate cohorts — 2-4 weeks, 15-30 people. we get on live calls together, I hand you my secret Claude plugin that installs my whole setup for you in one click. and walk you through the entire build.
every tool, skill, and best practice I use, dropped straight onto your machine.
on top of that:
a private community with hands-on support for any question or issue
every call recorded, so you can rewatch anytime
a vetted room of serious founders at your level to build with
that's the plan, and I would love your take before I lock it in.
if this sounds like something you would be interested in, reply with "HELL YEAH" and I'll save you a spot.
got feedback or ideas instead? reply with those too - I'm all ears. :)
📌 TL;DR
Codex Sites → OpenAI's version of Claude Artifacts, but built out properly.
Claude Code Dynamic Workflows → splits one big job across loads of subagents running in parallel. Fun for hardcore users, not a daily tool.
PewDiePie built an AI workspace → Odysseus, a free, open-source, fully self-hosted setup.
Builder's notes →a Q&A from my Instagram: where i host my agents, my full toolbox, and the boring automations actually worth money.
Codex Sites
Basically Codex's version of Claude Artifacts.
(i personally think it’s much better)
You describe a little site or app and it gets hosted for you, same idea, just built out properly.
i wanted to test it and report back, but it's locked to Business and Enterprise plans right now. i'm on personal Pro (same as a bunch of you), so i'm on the outside looking in for this one lol.
From what i've seen, it looks great.
Riley Brown built a whole personal site on it with a custom domain, then wired it to auto-redeploy every Friday with fresh data. You can see it here.
Where this gets useful is internal web apps and dashboards for you and your team.


Picture your marketing team syncing in your Meta ads data and building their own dashboard: spend, ROAS, top creatives, whatever.
Then they one-click share it with the CEO, and nobody touches hosting, domains, or any of that bullsh*t.
Because Sites has live sync to your data (same as live Artifacts), the numbers refresh every time someone opens it.
Anthropic’s Dynamic Workflows
This one dropped with Opus 4.8. Dynamic Workflows basically takes one big job, splits it across a bunch of subagents that run at the same time, then stitches all the results back together.
Claude writes a little script to run the whole thing, and you can check it before it goes.
it is a cool feature. I’ve heard a lot of claude code power users frothing at the mouth over it, but I think your average founder doesn’t really need to worry about mastering it.
It also eats tokens like crazy. One creator burned half his $200/month plan in a single 30-minute run. So i’d only reach for it when it's really worth it, and keep the scope tight or your usage is gone.

here are some use cases:
"Take my business plan and run a workflow where different agents tear it apart from an investor's, a customer's, and a competitor's perspective."
"This test fails maybe 1 in 50 runs. Set up a workflow to reproduce it, form theories and adversarially test them in worktrees /goal don't stop until one theory works."
"Here's a folder of 80 resumes, use a workflow to rank them for the backend role and double-check the top ten. Interview me using the AskUserQuestion tool for a rubric."
fun for hardcore Claude Code users on the right job, not something you'll touch daily.
If you want a deeper breakdown, check out this vid by Mansel Scheffel.
Odysseus
Pewdiepie (yeah, that Swedish gamer) spent about a year building Odysseus, a free, open-source, fully self-hosted AI workspace, and dropped it this week.

The whole thing runs on your own hardware and your data never leaves your machine.
It bundles autonomous agents, deep research, an AI email client, doc and image editors, and more.
Basically a private, local version of the ChatGPT/Claude setup, except nothing gets sent off to anyone's servers.
it's a cool project and i love that he built it. But i won't be using it.
I'm not leaving Claude and Codex for another standalone app, and the UI is too cluttered for me. i like things clean and modern.
If you want the full tour, PewDiePie's launch video walks through everything better than i could. Watch it here.
Also This Week…
Anthropic is now the most valuable AI startup in the world → They've officially passed OpenAI for the first time. A $65B raise at a $965B valuation, a $47B run-rate, and they just confidentially filed to IPO.
Hermes Desktop dropped → Remember Hermes Agent from a few months back? Nous Research just wrapped it in a free proper native app for Mac, Windows and Linux.
💡Builder's notes
Did a Q&A on my Instagram this week.
Pulled out the best questions and answers for you here.
Where do you host your agents? Are you using Hermes?
For my daily work on my MacBook, it's basically just Claude Code.
For my more autonomous agents that own a specific role (content repurposing, customer support, brand deals management), i run Hermes on a VPS with Hostinger. But honestly, for 90% of what i need, Claude Code with scheduled tasks and skills does the job perfectly.
What's in your AI toolbox?
Claude Code: for daily driving
Hermes Agent: for autonomous roles
Higgsfield: for AI content
Notion: for docs
Syncthing: to keep my files synced across computers
Composio: for connecting my agents to all my tools
How do you get really good at building with AI?
Build stuff every single day and stay curious. That's about it.
I'm always trying to understand what's happening at each step, not just copy-paste my way to a result. I'll constantly ask Claude "why did we do that? what was the point? why this way and not the other way?" You build the thing, then you make sure you actually understand what you built and how it works.
A few places i've learned a ton from:
Just asking Claude
X/Twitter, which is super underrated. So much of the good stuff lives there first. I'll see something on X, then go test it myself.
My favourite newsletters: bensbites.com and every.to
Are you actually making money off AI right now?
Short answer: no.
Anyone telling you "AI made me rich" is usually just selling you a course or chasing clicks. The two real opportunities are:
Make your existing business AI-native (or start one) so you've got way better margins than your competitors, then undercut them on time, quality, and price.
Help other businesses implement AI, which is what i actually do.
Have you built a context graph? Is Obsidian the right setup?
All my context lives in Obsidian rn. But i don't think it's the best setup once you're trying to build a proper company second brain with a team. It's brilliant for personal use, and it's great as a brain for Claude Code or Codex.
It just starts to fall apart when you've got a team and agents on other cloud services you want to plug in. I'm experimenting here, currently looking into GBrain by Garry Tan. Will keep you posted.
Best Claude skills for business app development?
Garry Tan's gstack skills, and skills like office hours.
100%
Biggest opportunity being slept on right now?
Automating really boring businesses. Start one or buy one, then automate the marketing and operations. Think logistics, property management, that kind of thing.
Where is AI currently weak for business use?
Right now, I’d say voice AI sales agents.
Building phone-call sales agents and the like is just a waste of your time and attention. Keep that human.
What actually moves the needle in most businesses is boring automations. Moving documents from one app to another. Creating and sending reports. It's not exciting to make content about, so nobody does. You'll get way more views talking about generating a thousand UGC videos in an hour, but that's rarely the strongest use case.
The boring stuff is where the real money is!
🧰 Tools to try
Clicky → a free AI buddy that lives on your Mac, sees your screen and hears your voice. Ask out loud and it walks you through whatever you're working on, pointing at the exact buttons. Mac only for now (Windows waitlist).
Geist Pixel → sick pixel font from Vercel for your next project. Five variants, free and open-source.
🥣 Brain food
Stop Giving Every Agent Its Own Skull → Definitely worth a read if you're running more than one agent. nails why your agents feel so forgetful, and how to fix this problem.
My sacred work jazz playlist → stick this on while you walk to grab your morning coffee and pretend you're steve jobs building Apple.
Dynamic Workflows, deeper dive → if the Dynamic Workflows bit up top got you curious, this'll scratch that itch.
je suis en route to NYC
i’m sitting at revolver, in the airport in bali right now and i’ve sat in this exact seat before a few times, returning home as a broke failed digital nomad - and now i’m travelling to NYC to film two large podcasts, then to the south of france.
life is pretty cool.

